A muted, dusty mauve with cool berry undertones, this shade feels calm, confident, and quietly sophisticated. The colour sits between plum and blush, softened into something wearable and modern — not too dark, not too light, but precisely right. On the nails, it delivers a smooth, polished finish that reads effortlessly chic, holding presence without overpowering the look. Paired with burgundy layers, soft neutrals, and winter knitwear, On the Mauve is the kind of shade that feels like it was made for the season.
Part of the Winter '26 Edit, this mauve reflects the season's love of muted, berry-toned hues — cool, considered, and decidedly on-trend for 2026. As a 2026 trending colour, this shade was carefully selected by and exclusive to By Me & Crew, drawing directly from emerging global colour directions to translate runway-inspired hues into a chic, magazine-ready nail statement.
GEWEL™ semi-cured gel nail stickers are made to make self-care easy. They flex to your nail bed, cure glossy in 60 seconds, and last up to 2–3 weeks. Comfortable to wear, salon gel finish, and gentle to remove in minutes, so switching your set feels just as good as putting it on.
Wear On the Mauve solo for a subtle, sophisticated statement, or pair it with Black Cherry and Ballerina Blush for a beautifully tonal Winter '26 Edit set.